Why A Small Business Needs a Website
Your Website is the door to your business
It is the first glimpse that a prospect has of your business. It is the very first impression that will be made on a consumer and can determine whether or not the prospect will continue to engage.
Even if you are a small business that doesn’t sell anything online – YES, you still need a website
I have a Facebook (or other Social Media) Presence
You don’t own a social media site, Facebook could decide that it has changed direction and your business is no longer supported or indeed displayed, you have no recourse.
You don’t control who searches on Facebook, this is controlled by Facebook’s algorithms, so this restricts any SEO (Search Engine Optimisation) that you do on a Facebook business page
A professionally designed and built website will confirm that your business actually exists
A small business needs a website to drive business in today’s digital world. Without a website, you can lose potential business because visitors will not learn anything about you or your business’s offerings. If not for anything else, as a minimum a website will show potential customers that you really do exist.
Your website can show Potential Clients that Your Business Is the Right Fit
A small business must have a website that accurately represents who they are and why people should buy their products or use their services. When prospects are searching for a product or service, you want your website available for them to click on. You want them to see a clean functional website that makes you feel like your business is the right choice for them. A website represents your brand in the digital space
People Need to Find You on Google
In today’s digital world, people turn to Google to find practically anything and everything, I know I do, as do my acquaintances. From answers to questions to products and services near them. Search engines play an essential role in the online success of businesses. Without a website, you cannot be found. Creating a central location to provide your address, your phone number, a contact form, your products and services, prices, etc. will open the door for people to find your business online.
Increase in Business Credibility
In our digital age, not having a website for your business comes across as suspicious, as all businesses have a website,, and you will not be able to convert as many sales as you would if you had a digital presence. Customers will seek you out online, and having a website is one of the criteria for determining trustworthiness.
It Allows You to Compete
Every business should have a website to easily get in front of visitors eyeballs, this plants a seed. Creating a professional website is the first step toward putting your business in an environment where it can thrive. It allows you to promote your product, and build credibility identify yourself. If you’re not on the internet these days, you’re not being competitive, and you will miss out on opportunities. If prospects and your regular customers can’t find you, they will find someone else who has a web presence
It Expands Your Physical Location
Websites are one of the best investments you can make. When you operate from a single location, your presence is restricted to your physical location. With a website, you can reach people in other suburbs, in other cities or in other countries. Some of these people may become suppliers as well as customers. Guess what if you didn’t have a website they would never have found you.
It Is a Reflection of the Service You Will Provide
A small business should utilise a website in order to reach its customer base effectively as well as reacting and communicating timely and effectively with its current clients. An inadequate or ‘out of date’ website will convey inattention to detail extremely unattractive and lead the prospect or customer to simply “bounce” off the page within a few seconds.
It’s Your Digital Brochure
Yes, that’s right your website is a replacement for a printed brochure, which is always up to date, and there is minimal cost in keeping the details current and available to the public that you want to attract. It is an informational offering insights into who you are, why you are different, and what you provide or sell. A website can build community, connection, and loyalty when content is kept fresh and engaging. With over 80% of people searching via mobile devices, it is essential that websites be mobile optimised.
Your Own Domain Name Increases Credibility
Having a website gives your small business legitimacy. When someone searches for your product or service, you want to appear in those search results. Having your own domain name (mycompany.com.au) and email address sales@mycompany.com.au gives added legitimacy.
It’s Free Advertising
Having a professional website will mean that people who are looking for you can find you and get the information they need. But if you optimise your website well, it can also mean you’ll show up higher in search results.
Create pages that describe in full detail the services you offer and where you offer them. Publish pages that describe your products or explain how to solve problems you commonly solve.
It’s Crucial in Our Digital World
Customers love the convenience of shopping from home or in fact, searching for what they want when commuting on public transport. If you don’t have a web presence you miss out on these potential customers.
Finally
Every small business needs a website and social media as well. I advise as well as your website focus on four social media channels: LinkedIn, Facebook, Twitter, and Instagram. Then cross-promote your website and socials as well