What are people typing in search engines to find your product or service
Brainstorm suitable keywords, generic industry terms, specific product or service offerings, common abbreviations or everyday slang
Check out competitive businesses, what do they offer
3. Core Purpose Pages
Based on the top products/services/actions
Aim for 3 – 4 main categories
4. Home Page
The landing page is where users will first view your site
The first 5 – 10 seconds are critical
Main benefit, what will they get for spending their money with you
Unique Selling Proposition (USP) why will people choose this business
Core page links, contact details
Call To Action
5. Supporting Posts
Articles/blogs to support the Core Purpose Pages
6. Compliance Pages
Contact Us, Terms & Conditions, Privacy Policy
Key Thoughts
There are websites and websites, some grab our attention, others simply do not, and we move onto another business (website), the above steps are essential when planning a website in getting the basics correct.
If you overlook any of these keys steps then you will be missing out on people finding and navigating your site to find the product or service they are after and selecting it there and then
It is essential to grab the users attention within the first 5 – 10 seconds, otherwise they will move on.
6 Steps For Website Design
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